Md Moinul Hasan — Web Analyst & Performance Marketing Specialist

Expertise

What I bring
to the table

Performance Marketing

Google AdsBing AdsMeta AdsPPC StrategyConversion OptimisationA/B TestingSEMRush

Analytics & Tracking

GA4Google Tag ManagerServer-Side TrackingEnhanced ConversionsConsent Mode V2ClickHouseBigQuery

Data & Business Intelligence

Power BIGrafanaLooker StudioAlteryxData StudioMS ExcelReal-Time Dashboards

Development & Data Engineering

SQL / PostgreSQLPythonJavaScriptHTML / CSSWordPressShopifyMySQL

Career

Work
experience

Mar 2019 — Ongoing

Axilweb Limited

Dhaka, Bangladesh

Full-time · Lead

Team Lead — Search Engine Advertising

Led the $300k monthly spending Google Ads account, increasing business revenue by more than 50%
Planned and executed 100+ integrated marketing campaigns, driving 70–80% increase in leads
Collaborated with 5+ cross-functional team members to create 500+ marketing assets
Conducted quarterly competitor research across 20+ competitors to guide campaign strategy and improve ROI

Google AnalyticsGTMData StudioPower BISEMRushHubSpotClickCeaseBasecamp

Aug 2022 — Mar 2026

esanum GmbH

Berlin, Germany

Full-time

Web Analyst

Implemented and maintained tracking pixels via Google Tag Manager, ensuring compliant data collection aligned with Google Consent Mode V2
Built 20+ real-time dashboards tracking key metrics to support decision-making across marketing, content, and sales teams
Supported 50+ A/B tests resulting in average 10% improvement in conversion rates
Automated data workflows and reporting processes using Alteryx, improving efficiency and accuracy across teams
Worked closely with stakeholders to build comprehensive dashboards facilitating data-driven decisions

Server-side trackingGA4GTMClickHouseBigQueryGrafanaPower BIAlteryxJira

Dec 2020 — Jun 2022

Adsatplay

Los Angeles, USA

Contract · Remote

PPC Account Manager

Planned and executed PPC campaigns on Google for e-commerce and Shopify stores, achieving 50–80% sales growth per client
Identified and evaluated marketing strategies based on objectives, market characteristics, and cost factors
Analysed competitors and found new trend-driven strategies to deliver maximum return on investment

Google AdsGAGTMShopifyFunnelyticsAhrefCanva

Jul 2018 — Feb 2019

AJRA Technologies Ltd.

Dhaka, Bangladesh

Full-time

Digital Marketing Executive

Monitored 10+ digital campaigns weekly and generated performance reports for 5+ stakeholders
Maintained partnerships with 20+ Media/Advertising Agencies and Vendors for Digital Ad Sales
Conducted monthly market research across 15+ competitors to identify new digital advertising opportunities

Digital MarketingCampaign ManagementMarket ResearchAd Sales

Portfolio

Selected
case studies

01

$300k/Month Google Ads Scale-Up

Axilweb Limited · Enterprise PPC Growth · 2019 – Ongoing

+50%

Revenue

+75%

Lead volume

100+

Campaigns

+

Situation

Digital agency managing a large Google Ads portfolio faced rising CPA and inconsistent lead quality across multiple client accounts.

Challenge

Scaling spend to $300k/month without inflating cost-per-lead required fully coordinated strategy across paid, content, and landing page experience.

Solution

Led 100+ integrated campaigns with competitor analysis across 20+ rivals, systematic landing page optimisation, and CPA-focused smart bidding strategies.

Result

50%+ revenue increase, 70–80% lead volume growth. Managed $300k/month profitably with clearly tracked ROI per campaign and channel.

Tech Stack

Google AdsGAGTMData StudioPower BISEMRushHubSpotClickCeaseBasecamp

Key outcome

Grew a high-spend Google Ads account to $300k/month while simultaneously improving lead quality and reducing cost-per-lead — demonstrating that strategic campaign architecture beats raw budget increases.

02

GA4 + Server-Side Tracking Architecture

esanum GmbH · Analytics Infrastructure · 2022–2026

20+

Dashboards

+10%

Conversion lift

50+

A/B tests

+

Situation

Medical publisher esanum GmbH needed a privacy-compliant analytics stack post-GDPR. Universal Analytics was sunsetting and data collection was fragmenting.

Challenge

Cookie consent was blocking ~40% of tracking data. Teams worked off siloed, delayed reports with no unified source of truth across departments.

Solution

Designed server-side GTM with full GA4 migration aligned to Consent Mode V2. Built ClickHouse + BigQuery data layer feeding live Grafana and Power BI dashboards.

Result

Fully compliant tracking restored. 20+ real-time dashboards deployed. 50+ A/B tests supported achieving 10% avg. CRO improvement site-wide.

Tech Stack

GA4GTM server-sideClickHouseBigQueryGrafanaPower BIAlteryxJiraConsent Mode V2

Key outcome

Transformed fragmented, consent-blocked analytics into a compliant, real-time data infrastructure serving all teams simultaneously — enabling decisions grounded in full data, not sampled snapshots.

03

Shopify E-Commerce PPC Optimisation

Adsatplay · Multi-Client E-Commerce · 2020–2022

+80%

Avg. sales lift

ROI+

Max return

Multi

Clients

+

Situation

US-based agency needed remote PPC management for multiple Shopify and e-commerce clients with varying product margins and seasonal patterns.

Challenge

Attribution through Shopify checkout is complex. Each client had unique business objectives requiring individualised campaign structures, not templates.

Solution

Built custom campaign structures per client with trend-based bidding. Implemented full-funnel tracking via GTM and GA to attribute conversions accurately through checkout.

Result

Consistent 50–80% sales growth per client. Regular KPI reporting aligned to each client's business goals with full attribution transparency.

Tech Stack

Google AdsShopifyGTMGoogle AnalyticsFunnelyticsAhrefCanvaSlack

Key outcome

Demonstrated consistent ability to drive 50–80% revenue growth across different product categories — proving that a systematic, data-first PPC approach scales beyond any single niche or vertical.

Toolkit